The Tuttofood 2019 trade fair was an important opportunity for Scoiattolo to exchange ideas and present the new image of Scoiattolo. The company, in fact, was on full show, offering a coordinated image to achieve brand recognition on the shelf and communicate the brand’s key values: AWARENESS, COURAGE, ORIGINALITY, GENUINENESS, EMPATHY, AUTHENTICITY. A look and smart design perfectly in line with the visionary product ideas of the “Scoiattolo” family which, for over thirty years, has boldly and knowingly put its faith in quality fresh pasta, focusing on empathy and shared values with its consumers. The TuttoFood fair gave the company the opportunity to present its new products this year, in line with the current demands of consumers: 100% ORGANIC legume flour Fusilli and Filled Pennette PDO. The fair was, therefore, a fundamental discriminator for the company’s new objectives focused on the importance of all-round brand awareness.